newbusiness opportunity to Google. To seize these attractive emerging market, Google has to compete with local brand in that country, and to beat that local brand Google needs localization.
2.4 Media challenge
In these days, the boundaries between off-line and on-line are collapsing. We call that 2000s as media scramble, 2010s as new media order. There are many different things in these two
new technology often gives a company the opportunity to develop newbusiness strategies. Amazon used the internet and the associated strategies made e-commerce markets possible, to pursue a cost-leadership model and consolidate the bookselling industries. Amazon’s success in the book market as accelerated the consolidation of the book retail industry, and many small bookstores had closed becaus
3. SWOT( strength, weakness, opportunity, threat)
1) Strength
Need to put little effort to memorize daily lives.
Low possibility of making an error or distort when delivering information.
2) Weakness
Private memory could be violated.
It requires high cost to initiate the business.
3) Opportunity
To expand the business into a variety of fields such as medical science.
Newbusiness and in
<설정상황>
ABC, Inc.는 20년 된 회사로써 동남 여덟 개 주에 184개의 자동차 판매대리점을 가지고 있다. 1948년에 Scott's Auto이란 한 개의 소매점으로 설립되었는데, 그것은 15개의 대리점으로 꾸준히 성장하였고, 1975년에는 조지아 주, 아틀란타에 본부를 둔 Automobile Buying Consolidated, Inc.로 모습을 바꾸었다.
opportunity to develop newbusiness models is expected
to be able to take advantage of.
The change of user with using smart phone
3 changes of user’s cognition
1. transcend time and space
2. Reorganization of the time
3. Extension of human
Functional extension
Self-expansion
The change of
businesses with using media
Changing conditions
Build social networks
in the
so it is more possible that the highly recognized services could be chosen. PayPal and Bill Me Later are representatives of those payment methods and this market situation can be an opportunity to eBay.
3. e-communication
Last, online communication is sort of newbusiness growing rapidly. Tons of sources based on Internet are capable of being utilized, from photos or videos to social
business and profit structure. In 2010, based on the improvements made in 2009, it strives to push ahead its road map to restructure its business for the new motive power for sustainable growth business, secure financial and manpower HR and aggressively participate in the global market. This year is crucial for the success of its plan and requires the company to open up a new global market and ex
newbusiness item or take another complementary strategy through biotech and internal R&D.
LAB Pharmaceuticals has already finished developing Davanrik, an antidepressant. Even though it carries substantial medical/economical feasibility for being effective on both hypochondria and obesity, LAB cannot afford the capital to proceed clinical demonstrations ahead the actual sale to acquire lice
Main factors of Amazon’s Success
Extended business: Amazon outstripped E-Bay and emerged as a mass on-line retailer
Amazon Associated Affiliated Program
Amazon cloud computing business
Amazon web store: Provides platform to other retailers
The opportunity of Amazon
1) Continued growth of E-commerce
→ First mover advantages
2) Online retail pioneering newbusinesses in the
Business Traveller
2005 - Korean Air receives 'Outstanding Dispatch Reliability' from Boeing and 'Operational Excellence' from Airbus
2006 - ranked by IATA as world's largest commercial cargo carrier for 2nd consecutive year
2008 - Korean Air achieves the number one world ranking in international freight transport for the 4th consecutive year.
Vision: Be a Respected Leader in the World